Karime Benaissa Email Address

Digital Omni-channel Leader

Petco offers a variety of pet supplies and pet food. Shop online now for your pet products.

- Dynamic e-Commerce and Digital Marketing General Manager with 15+ years of experience turning around and/or scaling fast-paced, global B2C and B2B businesses (Amazon.com, Yahoo!, IMDb, Getty Images, Petco).- Experienced with managing $200M+ P&Ls and budgets, using metrics-driven and customer-centric approach to drive profitable and sustainable growth.- Digital Transformational Leader, adept at driving change management at all levels to drive Digital agenda; adept at solving complex problems & challenges requiring deep business & industry understanding and keen customer focus.- Hands-on leader with experience hiring and coaching diverse teams for high performance and long-term development.Specialties: General e-Commerce & Digital Marketing business management - P&L management - Customer acquisition, engagement, retention - Integrated Marketing - Site & Conversion Optimization - Product Management & Roadmap - Personalization - On-site Search & Product Discovery - Marketing Automation - Content Strategy - Partner Marketing - CRM - Email - Paid Search (SEM) - Search Engine Optimization (SEO) - Display Advertising - Retargeting - Affiliates - Social Media - Targeted Marketing & Personalization - Loyalty Marketing - A/B testing - Big Data - Machine Learning & Predictive Analytics - Leadership and Team Building - ecommerce