Taylor Becket Mba Email Address

Director of Enrollment Management Marketing

Pepperdine University is an independent, medium-sized university enrolling approximately 7,300 students in five colleges and schools. The University is located on 830-acre campus overlooking the Pacific Ocean in Malibu. The University was founded in 1937 by George Pepperdine, a Christian businessman who founded the Western Auto Supply Company. For the first 30 years of its life, the institution was a small, mostly undergraduate college. University status was achieved in 1970 as the institution added graduate and professional schools. In 1972, the University opened its new campus in Malibu. The purpose of Pepperdine University is to pursue the very highest academic standards within a context that celebrates and extends the spiritual and ethical ideals of the Christian faith.

- Over 15 years of experience in university integrated marketing communication and student recruitment at a nationally ranked top 50 university. - Creative problem solver with the ability to identify solutions and deploy strategies to maximize and maintain enrollment. - Responsible for leading the rebranding initiative of the undergraduate college’s flagship marketing collateral, admitted student packets, and anti-melt mailing campaign which contributed to a 25% increase in Fall 2021 enrollment. - Strong analytical and critical thinking skills with a focus on generational trends and demographic behavior in the ever-changing higher education landscape. - Thrives in a fast-paced collaborative team environment, while autonomously managing multiple projects that work towards a common goal. - Thorough understanding of university operations, as well as the recruitment marketing challenges and opportunities at both the undergraduate and graduate level. - Articulate and effective written communication and presentation abilities with internal and external constituents. - Ability to identify unique marketing opportunities, obtain internal support and resources, and execute high quality work product that creatively differentiates program offerings and outcomes in a competitive global market. - Annually assess the marketing needs of the offices of Admission, Financial Assistance, and International Student Services and develop customized multichannel marketing campaigns that attract, recruit, and retain the best fit students. - Highly collaborative with internal central marketing and communications leadership to maintain brand integrity and increase brand awareness.