Director, Brand Marketing
About PADI PADI (Professional Association of Diving Instructors) is the world's largest recreational diver training organization, with more than 138,000 trained PADI Professionals dedicated to introducing new divers to the thrill of scuba diving and enhancing the skills of experienced divers through its 6,100 dive centers and resorts worldwide. PADI Members issue nearly 1,000,000 certifications worldwide each year, advancing and encouraging the exploration of the ocean, while maintaining the highest industry standards for dive training, safety and customer service.
20+ years of experience in digital marketing strategy, brand marketing, media, campaign strategy and advertising. Strategic thinker. Detail oriented, passionate and knowledgeable. History of working for and with healthcare, television entertainment, action sports, conservation, CPG and not-for-profit brands, to name a few. Specializing in multi-channel, multi-platform campaign strategy, digital marketing strategy, brand marketing and storytelling, integrated marketing, content marketing, engagement/social media, analytics and insights, creative communications.