Tara Patterson Email Address

Marketing Content Management Specialist

With 25+ offices in Asia, Europe and North America, Orrick offers our clients a local understanding of business and the law combined with a global perspective.

Marketing and communications professional with nearly 20 years’ experience in content creation, centralization and promotion. I employ digital strategies and creative approaches to centralize content needs. By taking a whole needs-approach, I use my extensive and diverse experience to approach strategy development from all sides to generate effective and employable solutions. My background includes experience managing, strategizing, writing, creating, collecting, organizing and disseminating collateral for client-facing marketing initiatives, website/social content and media releases; performing, analyzing and utilizing social media analytics as well as marketing research; and understanding and managing software systems pertaining to marketing, and honing relationships with print/collateral development-type vendors as well as with the media. My core areas include: - Content creation and organization - Marketing strategy - Digital governance - Social media - Business development - Data and analytics reporting - Consulting with media - Pitch and proposal creation - Project management - Event planning