Brand Marketing and Communications Leader
OCLC Inc is an information technology services company which provides shared technology services, original research and community programs.
A marketing leader with 20 years of experience in building and managing branding and communications strategies to drive growth for fast-paced marketing-driven organizations. Demonstrated achievement in building and leading high-performance teams; engaging target audiences through strong branding and clear, consistent messaging; and driving innovation and evolution for continued relevancy. Expertise in leading initiatives across marketing disciplines, communications channels and internal/external audiences. Experience includes: Team leadership and development // Brand creation and brand strategy // Agency management Strategic planning and budgeting // Public relations and thought leadership // Market research Website creation and management // Sales support and direct marketing // Internal communications Executive communications // Crisis communications // Cross-company collaboration Messaging and copywriting // Creative direction // Social media
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