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Noelle Lafferty Email Address


Job Title

Client Services Manager


Breaking News, data & opinions in business, sports, entertainment, travel, lifestyle, plus much more. Newsday.com is the leading news source for Long Island & NYC.


My specialty is working with software like Salesforce.com to design and customize systems so they are user-friendly, intuitive, and drive productive. I create software solutions and integrate sales systems to improve workflow and processes for large companies such as Newsday. This means coordinating multiple departments to integrate the flow of work from the upper levels of the company, through the infrastructure, all the way downstream to the individual salespeople and their customers. I do this by figuring out the best means of consolidation and then partnering with companies such as Cloud Sense, OSI Digital, Naviga (formerly Newscycle), OwnBackup, and Experian to ensure smooth, reliable, and sustainable integration, launch, and implementation. I've lead teams to ensure all solutions are secure, scalable, reusable and perform as expected. To do this, I collaborate with stakeholders and product owners to define roadmaps and release plans. Together, we envision new software capabilities and common application features that align with the overall project and company objectives. For example, I created a solution for the Newsday sales team so they could be 100% mobile. This involved guiding the company through change management; the project started with Cumulus asset management system and progressed over time to remove paper ordering by converting Salesforce opportunities to reservations for a fully integrated digital process. Through discovery sessions, planning, and training, Sales now uses Salesforce as the customer hub. Anything they need to know about a customer is at their fingertips: current to past purchases, invoices, statements, contacts, agency affiliations, credit, and outstanding balances. I envisioned the concept and made it happen. I'm currently consulting for Silverline. Silverline is a Salesforce Platinum Partner headquartered in NYC with experienced, innovative consultants around the world. They are focused on developing powerful solutions, deployed on the Salesforce Platform, and robust third-party apps. Silverline's results-driven methodology leverages best practices acquired by 1,200+ implementations, with significant expertise in industry verticals such as Financial Services, Healthcare, and Force.com solutions. Additionally, Silverline offers popular AppExchange applications and industry-proven Fullforce-certified accelerators.

Last University
Attended Trailhead by Salesforce
Is based in Miller Place.

Other people working at Newsday:

Ann SmuklerEditorial Researcher
Tom RockTom Rock Giants and NFL Be
Anthony BottanSenior Product Manager Newsletters
David Nga*****@newsday.com
Royston WilsonDirector of Marketing
Michael Donohue340B Account Manager Client Services
Grace EmanueloManager Client Services
Erin GeismarManaging Editor, Digital Production
Jim SchumacherDirector, Business Systems
Virginia DymekDigital Consumer Sales Manager, Newsday
Sandy ElderDirector, Advertising and Diversified Revenue Strategy and Analytics
Pamela ScholzDivision Manager
Jaime BowmanManager of Audience Analytics
Melanie GraySenior Assistant Managing Editor
Betty DuffyVice President of Local Print and Digital Advertising
Jessica DamianoDigital Deputy Editor, Lifestyle and Entertainment
James MadoreEconomics Writer
Gregg HengleinAssistant Sports Editor
Carrie Mason DraffenReporter and Columnist
Tom BruneWashington Bureau Chief
Emily NgoPolitical Reporter
Neil BestReporter
Will JamesReporter
Long Island PatchBusiness Reporter
Kimberley A. Martink*****@newsday.com
Daniel BubbeoAssistant News Editor
Patrick TornabeneChief Consumer Revenue and Strategy Officer
Chris ValeriotiBusiness System Manager
John McGuirkVice President Technology
Nannette Fevolan*****@newsday.com
Debby Krenekd*****@newsday.com
Noelle Laffertyn*****@newsday.com

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