Sirpa Tuomi Email Address

Marketing Director

Neste is an oil & energy company that specializes in oil refining and renewable solutions.

Determined and inspiring professional with strong drive, broad network and successful, awarded track-record in brand building and marketing. Proven capability to lead the brand transformation and make change. Lots of experience also from sharing experiences eg. as a speaker or panel moderator and always gets inspired from the interaction with people. Extensive and deep knowledge and experience in marketing and brand management from 30 years’ period of which over 20 years in manager or director level. Long experience also for leading and facilitating strategy processes for different organisations. Experience also includes stakeholder management (customers, NGOs, politicians and authorities) and responsibilities in communications and sales and working in an international matrix organisation. Long experience from reporting to CEO -1 level. Core competencies are: -Strategic marketing and leading annual planning - Brand strategies, brand management and brand architecture & portfolio management - Inspirational and compelling brand level storytelling, campaigns, purpose driven brand actions and influencer co-operations - Building brand awareness, preference and loyalty, B-to-B and B-to-C - Creating value with sponsorships and events -Managing product portfolios, product positioning, product marketing and launches -Strategy and business planning -Customer relationship management, customer coverage models -Communications and PR - Market, customer and brand tracking, researches and studies and leading insight creation - Measuring the efficiency and effectiveness of activities, development of frameworks - Brand support in M&A cases - Employer branding and employer engagement Personal strengths: -Strong interrelationship, leadership and presentation skills - Especially strong networking and stakeholder management skills - Acknowledged ability and will to inspire, motivate and lead people to reach ambitious goals - Strategic thinking, capability to understand cause and effect relations, ability to analyse multifaceted and complex data - Creative and good problem solving skills, capability to explore new thinking - As a person target oriented with strong initiative and ability to execute and reach results