David Harkness Email Address
@nationalgeographic.com
Digital Strategy Senior Manager
Explore National Geographic. A world leader in geography, cartography and exploration.
Senior marketing leader in CRM and analytics for direct to consumer marketing with expertise in predictive analytics, consumer marketing strategies, hiring and developing teams, analytical product development and using data for analytical solutions to solve complex business problems. Specialties: - Hands on predictive modeling and marketing optimizations - Develop data driven teams - Leveraging customer insight for developing marketing automation - Offline and Online Data Science Mining Analytic Expertise - Journalism Analytics (Money-ball for marketing) - Sales and Customer Relationship Management - Customer Database Development and Segmentation - Direct Marketing Expertise in Direct Mail, Email, Web, Mobile, Phone. - Innovative approaches for Analytical Product Development - SAS, SQL, Tableau, R, Python, Angoss expertise. Email contact: dhark309@gmail.com
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