Diane Vaccaro Email Address

Chief Marketing Officer

MyEyeDr. is a network of over 200 local optometry practices in Georgia, Maryland, North Carolina, Virginia, South Carolina, D.C. and Delaware. Each MyEyeDr. office offers comprehensive eye care services, a wide selection of designer and value prescription eyeglasses and sunglasses and standard and specialty prescription contact lenses. By accepting all vision insurance plans and providers, MyEyeDr. makes vision health attainable for all individuals.

Who I am: Customer centric. Data-driven. Strategic visionary. Design-focused. Brand builder. Opportunity spotter - problem solver. Team builder. Proactive with a bias towards action. Curious, resourceful, motivated, loyal, accountable, empathetic and possess integrity. Purpose driven with an attention to detail. What I do: 360-degree integrated marketing communications. Comprehensive brand-building. Strategic planning. Insights, analytics, and research. Omnichannel strategies. Digital Transformation. Segmentation. CRM + loyalty. Media planning and mix modeling. Digital marketing. Social media marketing. Traditional advertising. Addressable marketing. Content + narrative development. Earned +owned media strategies. Creative direction. Customer experience. Results driven. Meet + exceed financial deliverables. Where I am going: A fast-paced, innovative organization with opportunities to grow the business. One that is comprised of a diverse collection of individuals who share a common purpose. A focus on results and continually improving the process and experience. A culture that encouragesresponsibility, accountability and achievement. What's in my toolbox to get me there: Chart a strategic vision and build comprehensive roadmap to get there. Left/right brain balance. Mar tech assembler. Test+ learn enthusiast. Continual measurement + analytics to drive improvement. Ongoing capture and synthesis of customer feedback to build the experience. Importance of activating an emotional response through personalization, relevance and persuasion via impactful creative and messaging.