Richard Qiao Email Address

Director of Data Science Marketing and Customer Analytics

With offices in 13 countries worldwide with over 420 employees globally, Mediahub is built for challenger brands, companies disrupting the status quo and looking for faster, nimble and imaginative media strategies. We have built a large and powerful media organization consisting of media planners, buyers, digital experts, emerging media and mobile specialists and analytics pros who know how to work with creative and media partners to develop ideas that consumers seek out, share and talk about. Mediahub is aligned with IPGUas Mediabrands to deliver global clout and intelligence.

•Experienced analytics leader with a well proven record leading groups of data scientists and analysts, working with 15+ Fortune 500 brands and presenting actionable business insights to C-suite •Analytics expert specialized in developing marketing (e.g. A/B Test, MMM, Attribution Model, Brand Awareness Model, Survey Driver Analysis, Text Mining, market share analysis, brand penetration), product (e.g. end-to-end journey optimization, funnel metrics tracking & reporting, experimentation) and customer analytics (e.g. customer behavior analysis, customer lifecycle and segmentation, CLTV, propensity model), as well as being proficient in machine learning and statistical programming (e.g. R, Python, SQL) •“Agency Beast Award” at Mediahub (top 10 performers) and “Break-through Award” at CVS Health