Vice President, Group Program Director
Moxie Interactive is creating the agency of the future by fusing media, creative, and technology to achieve brave, accountable marketing solutions. Agency capabilities include communications planning, media planning and buying, search marketing, branded entertainment, advertising and development, ECRM, sponsorship services and campaign management. At the heart of the agency is the Participants Intelligence department. This team provides Moxie's clients with details on emerging trends, insights and analytics, so that clients can spark interesting, unique and fresh conversations with their customers.
Direct/Digital/Interactive marketing professional with over 25 years of experience (both within client and agency environments) in all aspects of direct marketing, with an emphasis on business process and operations, financial stewardship, staff planning and optimization, as well as formulating marketing strategies based on data and analytics, process development and execution across all marketing channels. Proven success in the following areas: •Building and nurturing client relationships •Evaluating, hiring, training, coaching and developing best-in-class talent •Developing and Monitoring large-scale scopes and client engagements •Monitoring and guarding against scope-creep •Developing streamlined processes with regard to integrated marketing campaign execution Specialties: CRM (strategy and execution), Marketing Operations, Project Management, Budget Creation and Management, Business Process Development and Optimization, Staff Planning and Optimization, Strategic and Tactical Market Planning, Customer Retention & Acquisition
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