Tom Armentrout APR Email Address

Executive Vice President, Managing Director

EMA is a full-service communications firm with seven offices nationally and is the largest strategic communications and marketing firm in New York, outside of New York City. According to PR Week, the leading industry journal, EMA's Public Relations + Public Affairs practice ranks in the top 30 of all U.S. PR firms (out of more than 10,000). EMA's Public Affairs helps move public opinion through open, honest and effective communications. We do this through strategic communications, traditional public relations support combined with political and governmental expertise, strategic planning and issue and crisis management. Whether a client is trying to site a new plant, influence a legislative decision, support ongoing lobbying efforts, improve its ongoing publicity efforts, train its managers and executives to handle a crisis, or respond to a crisis that erupts in a blink, EMA has the needed know-how and the essential experience.

Personal Professional Overview... • Accomplished, strategic leader with extensive consumer, business-to-business, public relations, digital and alliance marketing experience. • Founded and lead Eric Mower + Associates'​ full-service Atlanta office -- a unit of one of America’s largest independent agency networks. • Extensive experience managing high-performance teams, serving many of the world’s best-known brands. • Demonstrated success creating award-winning programs that delight clients, build brands and achieve business goals. • Strong business acumen, with particular expertise in organizational, financial management and team leadership. • Experience in strategy development, ideation, campaign management and marketing alliances. • Outstanding written, verbal and presentation skills; with particular expertise in public relations, communications strategy and issues management. • Fluent in all technology platforms, including social media, mobile, content marketing, SEO/PPC and analytics. As Managing Partner of EMA's Atlanta office, I am responsible for operational and strategic leadership...with a strong focus on growing agency revenues...building our client roster...ensuring client satisfaction...and generating meaningful business results for our clients. Since opening EMA's Atlanta office as its sole employee in 1999, I have worked to expand and nurture our talented multi-disciplinary team. Together, we've attracted leading consumer and business-to-business brands including: Georgia-Pacific (Dixie, Vanity Fair, Sparkle, Angel Soft, Quilted Northern, GP Pro); Kodak; GE; SunTrust Banks; FedEx; Motorola; Russell Athletic; WME-IMG; Southwire; Starbucks; InterContinental Hotels; Autotrader; and Primrose Schools. Additionally, I have deep experience developing and managing strategic marketing alliance programs on behalf of clients with such entities as: The Walt Disney Company, Universal Studios, DreamWorks, Warner Bros.,The Olympics, NASCAR and others.