Mark Otoole Email Address

Connector, Writer, Marketer, Public Relations Pro: Agency Life and the Freedom Trail

EMA is a full-service communications firm with seven offices nationally and is the largest strategic communications and marketing firm in New York, outside of New York City. According to PR Week, the leading industry journal, EMA's Public Relations + Public Affairs practice ranks in the top 30 of all U.S. PR firms (out of more than 10,000). EMA's Public Affairs helps move public opinion through open, honest and effective communications. We do this through strategic communications, traditional public relations support combined with political and governmental expertise, strategic planning and issue and crisis management. Whether a client is trying to site a new plant, influence a legislative decision, support ongoing lobbying efforts, improve its ongoing publicity efforts, train its managers and executives to handle a crisis, or respond to a crisis that erupts in a blink, EMA has the needed know-how and the essential experience.

As Mower's tech specialty and Boston market lead, I always ask our clients and prospects two important questions. How are you telling your story? Are you taking fullest advantage of all the corporate storytelling tools available? I help companies communicate their stories by building a compelling brand and brand story, developing aspirational rallying cries, creating defined and clear messaging, and finding the most appropriate channels through which to tell these stories. I'm a relentless promoter on behalf of my clients and my employer. I'm proud to chair the Freedom Trail Foundation. I'm a connector. And I believe in: -Driving strategic thinking that leads to great results -Building strong teams that both self-manage and lean on leadership when needed -Focusing on client business development needs, and the many ways that marketing, advertising and PR can support them -Finding the story -Developing relationships that last a long time, and the enjoying trust that comes with them My industry experience includes: -Technology -B2B -Robotics and automation -Clean tech -Medical devices -Financial/professional services (banks, law firms, accounting firms, mutual funds, investments, research firms and more) -Travel/tourism/hospitality -Energy and sustainability I'm an advocate of connections and connecting. Let's connect if you want see what smart, creative messaging coupled with trendsetting branding, marketing, digital and PR can do for your business.