Behzad Soltani Email Address

Student

Movado Group designs, manufactures and distributes watches.

Ecommerce and Retail Executive - Accelerates sales, market share, profitability in omni-channel businesses through improved customer experience, digital transformation, innovative technology and business growth strategies. ▪Revenue Growth and Digital transformation – As the President, DTC & Chief Digital Officer, led Movado Group’s Digital transformation, dramatically increased Digital Direct to Consumer sales. Created the Digital Center of Excellence, hired talent across key digital disciplines and centralized key functions across 11 brands globally. ▪Profit Optimization and Customer Growth – As VP/GM at Keurig, transformed the $400M ecommerce channel by creating a new subscription based value proposition for the direct business. Built a talented team, dramatically improved customer experience across all channels, implemented digital marketing, CRM and advanced targeting tools to acquire and retain customers. Additionally, improved operating income by 300bps by leveraging technology and taking cost out of fulfillment operations. ▪Innovation – Led the 3D Printing initiative for Staples, the first retailer to provide a nationwide solution. With Online and Retail 3D printing experience centers, enabled consumers and business to discover, design and create prototypes using the latest tools and technologies. ▪Mergers and Acquisitions – Led acquisition of PNI Digital Media, a multimillion-dollar company, and Makr, a Brooklyn based technology startup, accelerating the ecommerce strategy and MVMT, a DTC watch startup, to drive Movado Groups digital business. Expertise: ▪eCommerce and Omni-channel ▪P&L Management ▪Digital Marketing and Merchandising ▪Brand and Product Marketing ▪Strategic and Operational Planning ▪Forecasting and Capital Planning ▪Multi-unit retail operations ▪Business Development ▪Market Evaluation and Expansion ▪Acquisition and Strategic partnerships ▪Product Design and Development