Associate Director Marketing Services
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Elissa’s brand, marketing and business experience has been built at senior levels in global and national companies including Burger King, Shell, AXA, and Monash University. Underpinned by marketing, finance, operations and project management experience, Elissa has led teams to deliver exceptional commercial success. Her focus is on delivering growth and connecting companies to the people that matter - customers, communities, employees, journalists and shareholders. ➢General management – Elissa has a reputation for delivering on complex projects. She has worked across a spectrum of functions from manufacturing, supply, sales, finance, operations, research, marketing, strategy and planning to delivery. ➢Strategy development – Lead positions in developing strategies with rapid results across NPD, client services, content marketing and stakeholder engagement. ➢CVP identification – skilled facilitator in development of sustainable customer value propositions built on a foundation of customer and market insights, data analysis and innovation ➢People management – an honest and positive leader who shares success and drives accountability. ➢Brand management – commercial success from innovation pipeline through to launch and growth of major national and global brands including Shell Optimax (premium fuel), Lead free Super, V8 Supercar racing sponsorship, Monash University, and the first Burger King branded restaurants launched in Australia. ➢Marketing communications – management of major multi-channel campaigns including Shell Internet Works, Shell Fuels, and Monash recruitment events. ➢Food operations (FMCG) and marketing – operational management of six new Burger King restaurants across four states delivering positive profitability in the first three months and profit growth thereafter.