Global Chief Digital Officer, P and G Beauty
Here at MMI, we all serve our clients in many different roles as part of a team. Clients hire us knowing that the best ideas and support comes from the strength of a group, not an individual. In fact, it is our mission to gain our clients trust and confidence in us as a team.
I am a digital innovator with over 17 years of experience developing and executing highly successful digital marketing campaigns. Over the past years my focus has been on creating strategic digital solutions that build and deliver a competitive advantage for my brands. Through my deep understanding of digital consumer behavior, data analysis, technology, and my passion for traditional advertising, I have had the pleasure to be involved in some of the latest and greatest innovative campaigns for major brands. Over the past years I had the honor to speak at some of the top digital conferences and contribute to some of the most well-known advertising publications. I also have been an active participant in the development of our inter-practice consumer profiles and proprietary advertising technology stack.In the past I was lucky enough to have:- Managed Search Operations for GroupM, the world’s leading media and advertising agency, developing digital campaigns for global brands- Owned multiple P&L's with over 500MM in global media- Managed people across multiple agencies and organizations- Developed multiple data driven products and applications across multiple channels- Managed Search (SEO & SEM) and Social Operations for over 200 Global Brands in CPG, Automotive, Pharmaceutical, Financial, Luxury, Entertainment, Technology, Insurance and Travel- Founded digital creative consulting agency focused on global performance marketing- Contributed monthly to leading trade publications on digital marketing and data
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