Vice President of Advertising
With more than 3,800 company-operated and franchised stores across 48 states, Mattress Firm (NASDAQ: MFRM) has the largest geographic footprint in the United States among multi-brand mattress retailers. With the 2016 acquisition of Sleepy's, Mattress Firm is the nation's first border-to-border, coast-to-coast specialty bedding retailer. Founded in 1986, Houston-based Mattress Firm is the nation's leading bedding retailer with pro forma sales of over $3.5 billion over the last twelve months. The company offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, and Hampton & Rhodes. Mattress Firm guarantees price, comfort and service with the ultimate goal of ensuring that customers Save Money.
VP of Marketing at Mattress Firm, a sleep specialty retailer with over 2000 locations. Responsible for creating a strategic advertising plan that differentiates Mattress Firm from the competition and helps drive brand awareness. Oversees the media plan, creative message, advertising analytics and assists in franchise marketing efforts. Began career with Mattress Firm as part of the sales management program before becoming part of the marketing and advertising department.