Vice President, Offline Marketing and Measurement
Match.com is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating or personals site.
Management of client/agency relationship for all direct response media buys including television, Yellow Pages, online Yellow Pages, shared mail, radio, online display, online search, email and other emerging media for both residential and commercial lines of business. Responsible for purchasing media based on historical results and demographic objectives, and measured performance by media based on return on investment analysis. Plan marketing strategy across portfolio of brands based on highest revenue opportunity. Key team leader of multi-million dollar rebranding and renaming campaign.Specialties: Direct Response Marketing Management, Budget Management, Tracking and Forecasting Sales, B2B Marketing
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