Eduardo Esparza Email Address

Chief Executive Officer and Founder

We create websites with usability, functionality, content, and design that your customers will love interacting with.

I'm the founder and Chief Web Architect at Market 8, where we help B2B companies maximize their marketing contribution to revenue by optimizing the performance of all web properties. We do this by solving 2 problems:1. How to get more and better quality leads out of the existing marketing efforts?2. How to turn more of those leads into quality sales conversations?Our approach is to base every decision on your real data, not assumptions. We establish a process to listen to the voice-of-the-customer and understand your customer's behavior online, and then use these insights to improve your lead quality and conversions, and grow your revenue.Under my direction, Market 8 has generated 50+million in additional sales annually for our clients that range from software and high tech firms, to manufacturing & distribution, financial services, and consulting services.About me:I have a very eclectic background; a renaissance man, in a way. How eclectic? I'm a Georgia Tech Industrial Engineering Masters graduate, turned manufacturing plant & distribution network designer, turned business management consultant, turned financier, turned M&A analyst, turned entrepreneur, turned CMO, turned web design & UX expert and angel investor.Things I believe in:Music, mountain biking, Montessori education, optimization, the new climate economy, permaculture, tax on carbon, tax on wealth, universal income post AI era, democratization of means of production, modular everything, mindfulness, nothing is impossible.Market 8 also runs a Giving Back program (www.market8.net/about/giving-back) which aims to sponsor one Growth Optimization project per year for companies or organizations that are significantly advancing key areas of development and change in the world.Specialties: Strategy, systems design, business turnaround, B2B lead generation, B2B sales, conversion optimization, user experience, information architecture, human-factors.