Vice President of Marketing
Mack Weldon makes great underwear, t-shirts and socks. Smart designs. Performance based fabrics. Superior functionality. We are a direct to consumer, e-commerce based business - which means no more department stores and no more malls - rejoice!
Accomplished, senior digital marketing and advertising leader with broad web and traditional marketing experience and strong analytical skills who drives results by defining and implementing strategies across multiple mediums & platforms. Key areas of expertise include all digital and (paid) social marketing channels, acquisition (paid search, SEO, online display advertising, email marketing, affiliate marketing, paid social marketing), Amazon seller central, retention strategies, web analytics and reporting, CRM, project management, online merchandising, OOH (Out of Home), podcast and streaming advertising, TV / OTT and Radio. Proven experience working with cross functional teams, agencies and industry partners. Specialties: Online / Digital Marketing: Paid Search SEM, Email Marketing, Affiliates Marketing, Organic Search SEO, Online Advertising, Mobile Marketing, Paid Social Marketing, Display, Native. Direct Mail Marketing,:Cover designs and Offers, prospecting, programmatic Audio: Radio, Streaming Audio, Podcast Marketing Television: Linear and OTT Analytical Skills: Data analysis and presentation, Marketing Communications, Strong Reporting, Decision Making and Problem Solving
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