Senior Vice President, Marketing and Data Science
Lieberman Research Worldwide (LRW) is a full-service, custom market research consultancy known for its ability to turn insight into impact for its clients. LRW employs a unique so what? research-based consulting model, leveraging its industry-leading Marketing Science team and Pragmatic Brain Science Institute to help clients improve their business performance. LRW conducts research in over 80 countries around the globe, addressing a range of issues, including market segmentation, brand strategy, marketing effectiveness, customer experience and new product development. We are honored to work for some of the biggest and best brands in the world.
Brands are more than their widgets: Take a tinkering-minded, independent, creative son of an entrepreneurial used car salesman..blend in some psychology, philosophy, and neuroscience training..pluck him out of an applied cognitive doctoral program and into a fast-paced, high-functioning, market research consultancy with frequent flier miles fueled by regular visits to Fortune 500 clients..and sprinkle on some round-the-world adventuring, mind-bending ultra-endurance "hobbies", mensa, and a motorcycle and you get someone passionate and quirky like me! I'm a problem solver, who enjoys regularly thinking above and below my pay-grade. I'm ultimately paid to solve problems for my clients, both internal and external. Big problems like, "what should we do about our image?" "help me build the next big thing?" or "how much will we really make off this?" and smaller problems like "why do the data look weird in India?" "do we need Bayesian modeling?" or "help me deal with this tricky client relationship issue!" I take strolls out of the box and I'm trained in "So What?" style consulting. And if I'm not exploring some sort of boundary, learning something new, articulating a vision, or helping someone else, then I must be having a bad day. Here are some widgets: Expert proficiency in many of the traditional and buzzword analytics and methods, and inventor/collaborator of some new ones. Segmentation, forecasting, data fusion, structural equations, derived importance, TURF, DFA, CHAID, factor analysis, weighting, HB regression, conjoint models, mapping, leverage, optimization, brand health and extension, non-conscious and emotional measurement, virtual reality methods. Devastating in Excel and SPSS, also great at VBA, Sawtooth, AnswerTree, Solver Platform, BrandMap, and PSTAT. I also enjoy and have been told I'm swell at selling, developing others, opining thoughtfully, making it happen and giving presentations, but workplans, formal writing, and bureaucracy kinda bore me.
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