Director Business Development of CRM and Analytics
Live Nation is an entertainment company which is specialised in concerts,festivals, ticketing etc and is headquartered in Beverly Hills, California.
Entertainment Professional and consultant with 10+ years working in Business Development with a specialty in audience segmentation, marketing analytics & CRM. I currently work as a consultant to Ticketmaster Clients, leveraging data to help them profile their fans and develop data-driven, actionable strategies to better identify, segment, and market to prospects. Specialties include consulting in: - Consumer Acquisition - Consumer Retention - Engagement - Consumer Profiling - Pricing - Digital Marketing Strategies - Predictive Modeling - Consumer Brand Affinity - Consumer Relationship Management (CRM) - Web Marketing Analytics michaelmalenitza@livenation.com Past projects include: - Using Google Analytics to improve SEM and drive web traffic for an independent film looking to identify new consumers and future marketing opportunities from likes on Facebook - Developing a strategy for ABC Television to increase awareness and tune-in for their new shows through email campaign - Winning team that created a tiered digital social media campaign strategy and implementation plan for NBC's show "Blacklist" - Winning team that Identified creative advertising partners for ESPN and developing a customized marketing campaign that can be implemented during the live Friday Night Basketball series
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