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Michael Malenitza Email Address

abcdefghij@livenationentertainment.com

Job Title

Director Business Development of CRM and Analytics

Company
Live Nation Entertainment

Live Nation is an entertainment company which is specialised in concerts,festivals, ticketing etc and is headquartered in Beverly Hills, California.

Bio

Entertainment Professional and consultant with 10+ years working in Business Development with a specialty in audience segmentation, marketing analytics & CRM. I currently work as a consultant to Ticketmaster Clients, leveraging data to help them profile their fans and develop data-driven, actionable strategies to better identify, segment, and market to prospects. Specialties include consulting in: - Consumer Acquisition - Consumer Retention - Engagement - Consumer Profiling - Pricing - Digital Marketing Strategies - Predictive Modeling - Consumer Brand Affinity - Consumer Relationship Management (CRM) - Web Marketing Analytics michaelmalenitza@livenation.com Past projects include: - Using Google Analytics to improve SEM and drive web traffic for an independent film looking to identify new consumers and future marketing opportunities from likes on Facebook - Developing a strategy for ABC Television to increase awareness and tune-in for their new shows through email campaign - Winning team that created a tiered digital social media campaign strategy and implementation plan for NBC's show "Blacklist" - Winning team that Identified creative advertising partners for ESPN and developing a customized marketing campaign that can be implemented during the live Friday Night Basketball series

Last University
Graduated from UCLA Anderson School of Management
Location
Based in Los Angeles, California.

Other people working at Live Nation Entertainment:

Abby TannenbaumSenior Recruiter
Sean H.******@livenationentertainment.com
Michael BochkaryovPrincipal System Engineer
Tiffany EmeryAssociate Director- Social Media Marketing
Flor EspinozaSenior Producer
Mary Dolan**********@livenationentertainment.com
Matt BaxterOriginal Content and Branded Entertainment Executive
Martin CookInformation Technology Service Delivery Director International
Paul SperbSite Manager
Suzanne UsajSenior Director, Total Rewards
Julie**********@livenationentertainment.com
Heather LoweryPresident and Chief Executive Officer of Femme Information Technology Forward
Jeffrey NicholasPartner and Associate Director Agile at Scale
Pouya Farahbakhsh MBADirector Merchandise Technology
Katie MacK**********@livenationentertainment.com
Tammy LemelleDirector, Digital Marketing National Tour Promotions
Jose LaraSenior Director of Marketing and Regional Head
Gary Chow*********@livenationentertainment.com
Dennis Huang**********@livenationentertainment.com
Dave NiedbalskiFounder and Chief Executive Officer and Concert and Festival Promoter
Dave FortinVice President Marketing
Eric Ober*********@livenationentertainment.com
David CeaVice President Human Resources Shared Services
Monica CalderonSenior Director of Promotions
Gray**********@livenationentertainment.com
Patricia AtrianSeo Manager
Aldo Ortiz**********@livenationentertainment.com
Brendan Ryan**********@livenationentertainment.com
Anna Plumley**********@livenationentertainment.com

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