Heather Lowery Email Address

President and Chief Executive Officer of Femme Information Technology Forward

Live Nation is an entertainment company which is specialised in concerts,festivals, ticketing etc and is headquartered in Beverly Hills, California.

As a strategist, reputation builder, power-negotiator and dealmaker, I have carved out an industry niche—counting notable recording artists, celebrities, corporations, colleges and universities, and top concert venues as my clients. After interning in the legal departments of LaFace Records and Fox Television Stations while at Spelman College, I officially began my tenured career in entertainment as a General Manager at producer Larry Gold’s Philadelphia-based recording studio— the recording home of local artists such as Jill Scott, The Roots and Musiq Soulchild, as well as other renowned artists. As GM, I created budgets, booked studio sessions, negotiated contracts, and most notably, co-executive produced Gold’s compilation CD, Larry Gold Presents Don Cello and Friends (BBE/Rapster Records}. After a short stint in producer management I went on to work as the assistant to the Senior Vice President of Urban Contemporary Music at the William Morris Agency. At William Morris, I booked concerts, tours, and appearances, pitched artists for media opportunities, created tour and marketing packages and scouted new talent. In 2005, I ventured out to work in artist management and shortly thereafter opened Agency for Artists LLC (AFA). Launching with just a small roster of recording artist clients, I ultimately grew the agency to become one of the most recognizable, independently-owned, boutique talent firms in New York City. My work ethic, attention to detail, passion for music and hands-on attentiveness with clients has resulted in an overwhelmingly positive industry reputation and has solidified me as a credible force within the talent industry. After a decade, I have grown Agency for Artists (AFA) into a full-service firm, with services ranging from strategic marketing, sponsorships and endorsements, publicity, brand development, promotions and concert/tour bookings.