liquid agency inc is a marketing and advertising agency which specializes in experience benchmarking, customer journey, touchpoint design, shopper marketing, retail environments.
Alfredo Muccino is the CEO and Executive Creative Director of Solid Branding - a Brand Design agency he started in 2016. Solid has offices in New York, NY and San Jose, CA. Solid is an agency that is meant to stay small, because Alfredo does not believe bigger is always better. Solid leverages an extensive global network of strategic partners – experts in a variety of disciplines that range from digital to identity, from product to environmental design. Solid provides the high level strategic branding direction and project management, and the teams are made up of best in class talent assembled to meet the specific needs of each assignment. This approach allows Solid to offer its clients award winning design solutions at a fraction of the cost of the big agencies. According to Alfredo: "You don’t have to be big to have big ideas." .Prior to starting Solid, Alfredo was the Co-Founder and Chief Creative Officer of Liquid Agency, where he set the tone for the creative approach and the brand strategy work that Liquid delivered under his leadership. Liquid grew to become one of the most respected and innovative agencies in Silicon Valley. Over the years, Alfredo has worked on significant brand strategy assignments and major product launches for companies such as Adobe, Facebook, Google, Intel, HP, Microsoft, Motorola Mobility, Seagate, Sony PlayStation, Plantronics, Visa and Walmart.During his career, Alfredo has been recognized by some of the world's most prestigious design organizations, the University of California Santa Cruz, Business Marketing Association and the Global Association for Marketing at Retail.Alfredo has been a featured speaker on the subject of branding, design and innovation at TEDx PatagoniaSpecialties: Brand StrategyBrand IdentityBrand Launch ProgramsDigital Branding ProgramsPackaging DesignEnvironmental Branding