Senior Manager
Libbey Inc. is an Glass and glass product manufacturing company
Driven marketer with over 15 years of experience in brand, channel, and digital marketing. Specialized skillset in managing creatives and crafting online experiences designed to delight and engage audiences, driving customer satisfaction and improving the bottom line. Huge advocate for user-centered designs that are informed by data-backed insights. Senior leader with Bachelor's & Master's degrees in business marketing & management- forging strong cross functional relationships at both the corporate and vendor level. Public speaker with the ability to deliver dynamic presentations at all levels of organizations, including C-Suite & Board of Directors. Strengths & Core Competencies Include: - Development of: retail channel strategies; marketing campaigns & comprehensive new product launch kits. - Overseeing retail eCommerce presence, digital marketing, social networks, web platform execution, and creative asset development in multichannel and direct-to-consumer marketplaces. - Delivery of customer satisfaction goals resulting in increased CXi (Customer Experience Index) scores, easier transactions, and higher levels of content engagement. Specialties: Marketing Strategy, Branding and Identity, Digital Creative Management, Marketing Communications, Social Media Marketing, Advertising & Promotion, Internet, eCommerce, Digital Marketing, eBusiness, P&L, General Management, Strategy, Leadership, Project and Program Management, Consulting, Graphic Design, Web Development, & Organizational Development/Corporate Training
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