Toby Graham Email Address

KPA delivers business solutions for EHS, HR, risk management, regulatory compliance and more. KPA also offers expertise for small to Fortune 500 companies.

How do you tell a compelling story that plays to the desires, whims, hopes and fears of the listener? My goal is to inspire marketing teams to find these answers and build smart systems to share these stories out. I'm helping our marketing and sales teams transition from a world where features and functionality reign to one where we're leading with insight and teaching customers about important problems they didn't realize they had. And I've helped consumer marketing teams tap into what truly inspires people to take charge of their health. I've managed the concept, design, and execution of marketing activities for both B to B and B to C companies and have experience developing measurable online, print, and social strategies.