Tracy Barr Email Address

Vice President

Kofax is a leading provider of software to simplify and transform the First Mile of business. We combine market leading capture, process management, data integration, mobile, e-signature, customer communications management and analytics capabilities into a unified process automation development and deployment platform. This platform enables organizations to increase their responsiveness to customers, provide better service, gain a competitive advantage and better grow their businesses while reducing operating costs.

I began my career at a promotion agency and had the distinct pleasure of giving away five SUVs in one day. As I look back now on those energized calls to the Sweepstakes winners, I think I may have been more excited than many of the winners themselves. Great marketing has that impact on me. Today, I am a seasoned digital executive, leader and strategist. I have been recognized for building demand generation practices from the ground up, and developing global, high performance teams. I’m an expert at driving integrated, measurable, global marketing strategies and transforming demand generation into a buyer-centric, data-driven engine. I've been fortunate to work for leading B2B technology companies and have worn many hats including pipeline creator, campaign designer, product marketer, go-to-market strategist, marketing acquisition leader, product end-of-life’r, creative strategist, and alliance builder. Because of this diverse experience, I’ve learned how to navigate heavily matrixed organizations, collaborate across teams internationally and build external relationships and partnerships that drive a closer connection to the customer. Things I believe in…- Starting and ending with the buyer- Marketing to individuals, not segments- Data-driven decision making- Rewarding execution as much as the 'big idea'- Mentoring and developing teams Key focus areas include: - Global Demand Generation - Digital Marketing- Website Engagement- Inbound Marketing- - Content Marketing- Social Media- Social Selling - Pipeline Performance Management- Product Marketing- Product Lifecycle and Launch Management- Industry Marketing- Enterprise Content Management