Director, Content Marketing
Kofax is a leading provider of software to simplify and transform the First Mile of business. We combine market leading capture, process management, data integration, mobile, e-signature, customer communications management and analytics capabilities into a unified process automation development and deployment platform. This platform enables organizations to increase their responsiveness to customers, provide better service, gain a competitive advantage and better grow their businesses while reducing operating costs.
Content Marketing is both an art and a science. It’s the combination of storytelling and data. I'm a Global Content Marketing Champion – a creative conversion copywriter, designer and producer, building demand generation content and campaigns to drive leads and cultivate customer engagement. I have a successful track record in content marketing, demand generation and promotion across multiple industries on a global scale. With an editorial vision and copywriting skills, I'm experienced in creating and promoting engaging content, for a variety of audiences and personas. Whether it's working in collaboration in a cross-functional team (marketing ops, sales, product marketing, field marketing) or in a small team, I'm dedicated to the success of the organization, project or campaign. Content Marketing | Digital Marketing | Social Media email: firstname.lastname@example.org Content creation includes: Emails, Web, Social, Blogs, Infographics, Ebooks, White Papers, Webinars, photography and videography, Slide shares, case studies–content across the buyer's journey Strategy work includes: Persona development, Conversation maps, Content Plans and Messaging My core competencies include: • Persona-driven content creation • Content Strategy and Editorial Planning • Creative Copywriting • Graphic Design • Social Media • SEO • Project Management • Photography & Videography • Digital Marketing • Lead Development • Email Marketing • Blogging • Brand publishing • Analytics • Segmentation • Marketing Automation • Demand Generation
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