Lori Beaton Riggs Email Address

Vice President Marketing

At Kindred, we provide care in settings from hospitals to even your own home. All so you get the right care, at the right place, at the right time.

Currently serves as the Vice President of Marketing at LifePoint Health, a leader in community-based healthcare that serves patients and providers across the healthcare continuum. Previously served as the DVP of Marketing for Kindred Healthcare, the nation’s largest specialty hospital company and now a part of the LifePoint Health family, overseeing B2B and B2C marketing and advertising. Leads digital strategy, content marketing, thought-leadership, marketing automation and technology implementations, search and social campaigns and a comprehensive and progressive measurement plan to attribute direct ROI to those efforts. Marketo Revvie award winner for Kindred’s content engagement program, an initiative spearheaded from concept to implementation, and has been featured in several publications for achievements in content strategy, digital sales initiatives and email marketing. Holds an M.A. and B.A. in Communication with focus on marketing ROI.