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Dave ('David') Hook Email Address


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Job Title

Senior Marketing Executive: Brand Positioning; Marketing Strategy; Advertising; Marketing Plan Development and Execution

John Muir Medical Center

(August 4, 2016) - Canopy Health, the Bay Area-wide health care network being developed by UCSF Health, John Muir Health and three physician groups, has received its Knox-Keene license to operate in seven Bay Area counties. It also has built out its man...


As a senior marketing executive, I bring a track record of successfully building brands that drove business growth. I partner with C-level colleagues, ensuring strategic and operational alignment across the organization. I’ve led development of marketing programs that consistently met or exceeded goals. Highlights: •Developed seven brand strategies; all achieved marketplace success, including two turnarounds. •Led market research to generate customer insights that drove successful brand strategies. •Led teams to develop and deliver marketing campaigns, driving strong business results; examples: - Increased brand preference accompanied by increased market share - Substantially increased web traffic and volume - Launched new business unit; exceeded first year volume goals •Built organization-wide alignment with all key stakeholders, e.g. boards, agencies, operations. •Built and led high-performing teams; recognized for staff engagement, including promotions. I’m driven by uncovering customer insights that define differentiated strategies leading to business growth.

Last University
Went to Columbia University - Columbia Business School
Is based in Glen Allen.

Other people working at John Muir Medical Center:

Calvin KnightPresident and Chief Executive Officer of John Muir Health and A Leading, Integrated Health System Known
Lisa FoustChief People and Engagement Officer
Tatyana SolovevaDirector of Physician Recruitment and Practice Acquisition
Roy SelvidgeSliding Sports Enthusiasts and Human Resources and People Leader
Gary CaseySenior Human Resources Business Partner
Michelle LopesSenior Vice President, Chief Nurse Executive
Gail SteeleOffice of the Chief Information Officer
Kathleen MolloyAssociate Director, East Bay Specialty Services
Julie AndersonManager, Employee and Labor Relations
Kerry Mcnealk*****@johnmuirhealth.com
Lee Huskinsl*****@johnmuirhealth.com
Jane WillemsenPresident, Chief Administrative Officer
Jeff TeixeiraInformation Security Manager
Calvin KnightPresident and Chief Executive Officer of John Muir Health and A Leading, Integrated Health System Known
Jonathan StewartSenior Director, Risk Management and Patient Safety
Linda WomackChief Operations Officer
Priti PatelAssociate Chief Medical Information Officer
Perla SantillanSupervisor, California Campus Sutter Health

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