Dave ('David') Hook Email Address

Senior Marketing Executive: Brand Positioning; Marketing Strategy; Advertising; Marketing Plan Development and Execution

(August 4, 2016) - Canopy Health, the Bay Area-wide health care network being developed by UCSF Health, John Muir Health and three physician groups, has received its Knox-Keene license to operate in seven Bay Area counties. It also has built out its man...

As a senior marketing executive, I bring a track record of successfully building brands that drove business growth. I partner with C-level colleagues, ensuring strategic and operational alignment across the organization. I’ve led development of marketing programs that consistently met or exceeded goals. Highlights: •Developed seven brand strategies; all achieved marketplace success, including two turnarounds. •Led market research to generate customer insights that drove successful brand strategies. •Led teams to develop and deliver marketing campaigns, driving strong business results; examples: - Increased brand preference accompanied by increased market share - Substantially increased web traffic and volume - Launched new business unit; exceeded first year volume goals •Built organization-wide alignment with all key stakeholders, e.g. boards, agencies, operations. •Built and led high-performing teams; recognized for staff engagement, including promotions. I’m driven by uncovering customer insights that define differentiated strategies leading to business growth.