Executive Director Client Services Strategy
At Ivie, we are a family-oriented company that believes we succeed because of the efforts of our approximately 300 Associates, both in our Flower Mound home office and working onsite with our clients. We're proud of the positive energy and quality of work our Associates create and bring wherever they go. Each of our employees play a crucial role in helping our clients reach their customers and support their business.
At the core of a business are its people and the culture in which it operates. What gets me out of bed in the morning is the opportunity to drive growth while reducing costs through the development of client relationships, team leadership and creating the right mixture of people, process and technology. My experience includes leading and building creative and production teams. This includes P&L responsibility, hiring staff, determining infrastructure (servers, workstations, software) and working with clients, creative and media partners to create multi-channel content from inception to final release for advertising needs. I posses a high-level understanding of agency operations, project management tools and methodologies resulting in dynamic team leadership. Ricky Sanders has broad experience at the executive level in advertising and creative operations with strong emphasis on technology. He has been responsible for the oversight of various page production, photography, prepress and broadcast teams. Under his guidance, teams produce catalogs, circulars, signage, as well as quality-control submitted files for print worthiness. Additional teams led the creation of weekly radio spots and larger tv and video campaigns. Ricky has also architected a technology designed to help retailers communicate offers to consumers in all channels including weekly circulars and email. The solution links data from multiple systems including PIM and DAM to allow marketers to plan and execute consumer-friendly communication. The technology is currently used by large retailers to drive processes as well as automation of circulars, catalogs and emails. During his tenure with Ivie, he was a key leader in building a $30mm Creative/Production dept. with teams across the US and in international locations. Specialties: print automation, applescript, indesign, catalog, prepress, mac, scripting, EasyCatalog, marketing, advertising, design, production, pre-press, prepress, Adobe, variable data printing, photography, color management, workflow, PIM, Product Information Management, DAM, Digital Asset Management
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