Vice President Client Services
At Ivie, we are a family-oriented company that believes we succeed because of the efforts of our approximately 300 Associates, both in our Flower Mound home office and working onsite with our clients. We're proud of the positive energy and quality of work our Associates create and bring wherever they go. Each of our employees play a crucial role in helping our clients reach their customers and support their business.
Derek Fuller has worked in a leadership or senior management role with various advertising agencies and marketing companies collectively for more than 20 years on national and international accounts across different industries (i.e. large retail, financial, consulting, restaurant/hospitality, construction/development, beverage, QSR, entertainment, etc.) He has found continued success through using his business and marketing mindset, results-oriented approach and creative problem-solving. His domestic and international experience includes conducting research and analyzing market information, developing marketing plans and branding campaigns, and managing advertising programs and account teams. He also has extensive experience developing marketing strategies and programs for Chinese-national and external companies’ in-country (China), as well as collaborating with colleagues in Asia to solve client marketing and business challenges. Derek is also experienced in creating multi-media advertising campaigns, developing promotional and consumer programs, planning/executing special events and media strategies, and producing broadcast and direct marketing materials. Derek has also been a successful Account Manager where he managed multiple on- and off-site account teams for large Fortune 500 retail companies. He was responsible for the overall management of the account, team members and relationship to ensure excellent service and end products were delivered on-time, within budget and exceeded the client’s expectations.Derek has a Bachelor of Science degree from Texas Christian University in Advertising/Public Relations with a minor in Marketing.Current and past clients: ACME, Shaw's/Star Market, Jewel-Osco, Albertsons, PetSmart, Leslie's Swimming Pool Supplies, Dollar General, Six Flags Theme Parks, Walmart, Sam's Club, Smart & Final/Henry's/Sun Harvest Grocery Stores, Sally Beauty Supply, Ace Cash Express, Color Tyme Rent-to-Own, Centex Homes, Fox & Jacobs HomesSpecialties: international strategic marketing (China specifically), researching & analyzing market information, developing marketing plans & branding campaigns, managing advertising programs, creating multi-media advertising campaigns, developing promotional & consumer programs, planning/executing special events & media strategies, producing broadcast & direct marketing materials, managed multiple on- & off-site account teams, manage team & client contacts, projects delivered on-time and within budget
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