Eric Bauer Email Address

Senior Account Executive

IVC Industries, Inc., incorporated in 1971, is engaged in the manufacturing, packaging, sale and distribution of branded and store brand (private label) vitamins and nutritional supplements. The Company's Fields of Nature, LiquaFil, Rybutol and Nature's Wonder brands, as well as the Company-manufactured store brands, are sold in national and regional drug store, club stores, supermarket and mass merchandising chains. The Company's Synergy Plus brand is sold primarily in health food stores and its Nature's Wonder brand is also sold through independent drug stores. The Company's products are also marketed internationally under its own brands and private brands, and are sold in bulk form. In March 2002, the Company was acquired by Inverness Medical Innovations, Inc.

I help clients analyze market needs and improve sales and marketing effectiveness. Results include improvements in market reach, increased response rates, and improvements in sales and marketing alignment to drive revenue growth. HP, SurveyMonkey, Extreme Networks and Inofratica, Genesys, Ricoh, Motorola Solutions, and BlueCat Networks are a few of the clients I work with. I understand the unique challenges and complexities present in growth oriented companies. Deliverables have included: -Lead Generation -Sales Analysis -Sales Process -Talent Assessment -Channel Optimization -Buyer Segmentation -Marketing Org Design -Sales Enablement -Sales Force Effectiveness Scroll down to access my published works and learn more about my background. Prior to joining SBI, I held leadership positions at Cisco, QLogic, Brocade, Quest Software, and Dell. Throughout my career I have worked with leading corporations to create successful high-performing teams. I've built compelling brands, leading-edge outbound marketing communications, and scalable marketing operations. Results include increased market impact, improved cost effectiveness, and increased quantities of marketing leads. Additional areas of expertise include: Branding, communications strategy, content planning, field marketing, integrated marketing campaigns, lead scoring, marketing and sales collateral, marketing automation, marketing communications, marketing operations, product positioning, research and analysis, strategic planning.