Angie White Email Address

Product Marketing Manager and Awesome Human and Creative and Innovative Marketer

With a location in Portland, Ore., iovation is one of the leading companies that offers a range of devicebased fraud management services. It serves the online retailers and social networks, financial institutions, Internet gaming and payment processors. The company provides online fraud services that include theft identification, chargebacks and phishing.

"When you start with what’s at stake for the buyer, you earn the right to their attention." -- Jake Sorofman I'm a passionate Marketer. Buyers are more educated than ever before, but they're also more distracted than ever before so we as Marketers have to be constantly evolving. It's not enough to send an email blast or put up a banner ad talking about all the features of our products. We need to engage with our customers on a human level. What problem does our product solve for them? How can we provide value? By engaging in a conversation, instead of selling; by building a relationship, instead of closing a deal, we can put the buyer at the center of Marketing and make Marketing the center of any business. VALUE PROPOSITION: I believe that by blending the art of Marketing with data we can create sustainable value that drives measurable results. HIGHLIGHTS: ● GROWTH: Achieved a Y/Y growth rate of 161%, and Tier 2 Y/Y growth rate of 283% in FY16 for Avnet’s Cisco Security Practice via go to market plan. ● STRATEGIC LEADERSHIP: Successfully managed deployment of Eloqua in FY15, working concurrently to incorporate a Revenue Marketing methodology into the Avnet + Cisco Marketing strategy. Avnet was awarded the Revenue Marketer of the Year Award for FY15, which was the first time any distributor has received a Marketing Velocity Award from Cisco. ● INNOVATION: Successfully managed the launch of an application that allows Partners access to training tools and resources on their mobile device. ● CREATING VALUE: Held first distributor led Channel Marketing conference, Katana 2016, which was wildly successful with Partners. Received numerous customer testimonials on the value of the conference.