Senior Vice President, Chief Marketing Officer
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Highly accomplished, award-winning executive with experience producing multi-channel marketing and advertising campaigns leading to measurable results. Exercises transformational leadership to inspire employees to innovate and develop change needed to help shape future success. Recognized for strategic thinking, creativity, a strong work ethic, integrity, and a high degree of personal initiative. Areas of Expertise Leadership - Strategic Planning - Brand Management - Digital Marketing/SEM/SEO/Email/Video - Content Marketing- B2B & B2C Marketing - Thought Leadership - Creative Services - Advertising - PR - Product Marketing - Insights & Analytics– Packaging - Category Management - Hospitality – Events - Sponsorships - Merchandising - Pricing – Franchise – Project Management Industry & Channel Experience: Retail - Automotive Aftermarket - CPG - Foodservice - Beverage - Airline/Hospitality - OTC Drug - Advertising Agency - Sales – Professional Services (Tax) - DSD Brand Experience: American Airlines - Dr Pepper/Seven Up - Frito Lay- Interstate Batteries Mission Foods/Gruma - Pepsi-Cola - Ryan - Taco Bell- Time-Warner Strengths & Work Style: - Futuristic – Positivity – Strategic – Relator – Individualization: Gallup CliftonStrengths® - A "Catalyst" > Out-of-the-Box – Social – Energizing – Enthusiastic – Creative: HOWTOFASCINATE® Personality Assessment Platforms & Software Experience: Cision - Business Wire – Wistia - Foleon - Microsoft Office/Teams- Smartsheet – Asana – Workday – SharePoint - Google AdWords - KickFire - LinkedIn -Facebook -Twitter -YouTube -Pardot -Marketo -Salesforce -On24 – Zoom - Zoom Webinar – Teams – CVENT – Xink - Proprietary SaaS