Michael Comer Email Address

Dealer Data Strategy and Marketing Director

Honda Automobile Dealership

oManage all areas of Internet and E-Commerce operations. oResponsible for internet pricing of new and used cars. oResponsible for phone training of BDC and sales personnel. oResponsible for overseeing appointment scheduling for sales and service. oResponsible for overseeing CSE calls for service and sales. oRetrieving daily, weekly, and monthly reports for GM. oResponsible for Honda compliance requirements for all print, digital and dealer websites, internet and social media advertising for sales and service. oResponsible for all advertising by print, digital. Websites, social media and email for sales and service. oResponsible for overseeing all internet, print, social media, phone and marketing leads oDaily communication with GM, New Car, Used Car and Service Directors for daily operations oResponsible for overseeing all incoming calls into the dealership for all departments. oResponsible for overseeing all Honda Recall campaigns and coordination with Parts Director oResponsible for overseeing Internet lead providers. oResponsible for overseeing a Business Development Call Center of up to 25 Customer Care Agent in-house. oMaintain Sales Department expenses and advertising budgets. oGoal oriented and the ability to work independently oAbility to manage and prioritize multiple tasks oResponsible for researching, implementing and training of new CRM systems oExcellent computer skills (MS office, Dealer DMS, CRM, Excel, Power Point and online inventory sites). oRebuilt the Business Development Center from the ground up oBrought the BDC from 35% up to 68-70% of store vehicle sales New and Used. (From 75 to over 350) oHave brought Service and Sales Departments CSE and CSI score up to Zone requirements.