Global Head of Strategic Customer Marketing, Retail Banking and Wealth Management
HSBC, one of the largest banking and financial services institutions in the world, serves millions of customers through its four Global Businesses.
Genuine passion for unearthing and using compelling consumer insight to drive customer and marketing strategy. Nothing beats using killer insight to build market-leading customer value propositions, exceptional customer experiences and stand-out marketing. An accomplished influencer via commercially astute storytelling, with a track record of driving future-focused thinking and insight-driven change. A love of motivating and leading others to excel.Specialities: Marketing Strategy, Consumer Insights, Segmentation, Future Trends, Customer Experience Design, Brand Planning, Behavioural Economics, Digital Performance Metrics, Social Media Measurement, Motivating Teams.
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