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Ed Lara Email Address

abcdefg@horizonblue.com

Job Title

Vice President, Marketing and Product Development

Company
HBCBSONJ

Horizon Healthcare Innovations was added to Crunchbase.

Bio

Executive leader with proven record of supporting revenue growth and improved member satisfaction through US and global consumer and B2B marketing, product innovation, customer experience programs, and digital transformation. 20+ years in US/Global OTC pharma industries and healthcare/health insurance. Specialties: - Building new marketing, member and physician experience, digital and product development capabilities within healthcare organizations. - Leveraging consumer insights and data analytics to create effective marketing initiatives and new products that drive revenue growth. - Developing effective brand and marketing campaigns that improve key brand metrics and drive sales in national and global markets. - P&L and people management

Last University
Graduated from Columbia Business School
Location
Lives in New York City Metropolitan Area.

Other people working at HBCBSONJ:

James FritschManager of Real Estate and Facilities
Brian MadiganPhoto Editor, Apple Media Product
Stacey DebrauwereDirector, Human Resources
Santo BarravecchioActing Chief Human Resources Officer
Michelle MacHemerVice President and Chief Information Officer
Alan McKirbyDirector, Multichannel Marketing
Mark BarnardSenior Vice President Service
Douglas BlackwellVice President Technology Services
John WalshVice President and Chief Technology Officer
William LooneyEditor and Program Content Contributor
Bob LevinRetired
Kim LapietraPassionate Operations and Data Management Leader Driving Solutions in Healthcare
Jay Driggers**********@horizonblue.com
Jed HobanBusiness Development Executive
Margaret Wright**********@horizonblue.com
Raymond BeierGlobal Relationship Partner, Financial Services, PwC

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