Donald Frey Email Address

Chief Innovation Officer

Honest Company, Inc. is a United States-based company, which provides a portfolio of natural and non-toxic products online. The Company focuses on making baby and household goods that use non-toxic and environmentally friendly ingredients. The Company offers non-toxic family essentials, including bath/skin care, household cleaning, supplements, oral care, baby products and exclusive designer collaboration items, available online and at retail partners across the United States and Canada. The Company's portfolio of approximately 100 products addresses category needs of baby care, personal care, home care, vitamins and supplements, and gear. The Company's products are available online at www.honest.com and at approximately 4,000 retail partners, including Target, Whole Foods, Nordstrom and Costco. The Company operates in Santa Monica, California.

Experienced consumer products executive with extensive background in developing a wide variety of products including skin care, cosmetics, personal care, nutritional supplements and environmentally responsible home cleaning and laundry products. Successful at bringing innovation and disruption to product categories that are stale or boring. Demonstrated capabilities in improving product launch processes to be nimble and faster to market while also increasing product profit and margin through efficient cost design. Knowledgeable in a broad spectrum of products regulated by FDA or EPA including OTC drugs (sunscreens, anti-acne, sanitizers, dandruff products), disinfectants, and nutritional supplements. Brings large company strategy and practices to smaller entrepreneurial companies while identifying key talent to create compelling product lines which offer both high technology super-hits as well as high volume unit movers. Leads with excellent communication skills, delivers against organizational goals, motivates people to excel, builds strong cross-functional teams, and combines technical excellence with strong business acumen. Direct experience in managing international projects and staff on the ground in China, Brazil, Poland, and Japan. Demonstrated ability in managing packaging development and industrial design. Core competencies include: Product and Technology Development, Innovative Product Design and Claims Development, Product Scale-up and Launch, International Regulatory/Government Affairs