General Manager
Find and book vacation rentals with HomeAway. Rent everything from cabins & condos to castles or villas. The whole house. The whole family. A whole vacation.
Driving success online one metric at a time. From advertising to analytics, I put the pieces in place for a comprehensive and robust online marketing strategy. I am an experienced and knowledgeable online marketing professional. Specialties include SEO, PPC, SEM and every technical aspect related to the online marketing world. I focus on long-term online growth & strategy development.Google adwords certified professional, SEOmoz Pro member, nationallay recognized industry speaker and participant of top online marketing communities. Extensive work in eCommerce optimization, Information Architecture, technical SEO, content marketing and paid advertising.Technical Capabilities: HTML (advanced), CSS (advanced), Javascript (basic), SQL (basic)Managment Experience: Agile Methodologies in Marketing Environment, team & resource management, Direct top line and bottom line responsibilities, budgeting, wicked good strategic data modeling and predictive analysisMarketing Specialties: SEO, PPC, ROI/conversion tracking, report structuring, advanced traffic and sales modeling, social media marketing, search marketing, online advertising, lead generation, ecommerce marketing, web analytics, usability research and best practices, A/B testing and website testing methodologiesSpeaking Engagements: - Web Optimization Summit 2014 - Nuts & Bolts of Testing Methodology - SMX Advanced 2012 - Featured Speaker on 'The Mad Scientists of Paid Search' - SLCSEM - 2012 - 2014 - Advanced Adwords Tactics, Website Testing & Tracking
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