Rajan Sheth Email Address
@heroku.com
Senior Director GTM, Growth and Retention
Heroku is a platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud.
• 9+ years of B2B software experience with SaaS focus • Built the complete demand generation engine from ground up, generating $X dollar bookings for 8 HP Software products • Passionate about disruptive technologies and creative, metrics-driven marketing – yes, it exists! • Expertise in marketing products and solutions in Big Data, Enterprise Security, Application Performance Monitoring (APM) and Application Lifecycle Management space Past Experience: Managed the online marketing team for pronq.com (an E-Commerce platform for multi-billion dollar HP Software business). Responsible for strategy and execution of global demand generation programs to build awareness, generate leads and bookings for all the products on Pronq Specialities: • B2B Marketing Strategy • Demand Generation • Marketing Automation (Pardot, Hubspot) • CRM (salesforce.com) • Search Engine Marketing (AdWords, Kenshoo) • Search Engine Optimization • Social Media Strategy • Email Marketing • Display, Re-targeting • Web Analytics • A/B Testing (Optimizely) • Content Syndication • Events Management
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