Adding Value Through Corporate Comms
Henkel operates worldwide with leading brands & technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.
With 15 years of expertise in Corporate Communications, Sustainability & Marketing areas, I led communication strategies and projects for automotive industry brands as Henkel, Loctite, Robert Bosch, Blaupunkt and Fate. As well, I worked at consumer and services markets for brands like Pritt, Agorex, Schwarzkopf, Skil, Penalty, Remington, Pedigree, UPS, Whiskas, Adecco, Bvlgari, Bodegas Benegas, L´Oreal and The Leading Hotels of the World. I have a degree in Public Relations and postgraduate courses in Marketing and Corporate Sustainability & CSR.Know-how: Sustainability & CSR Strategy. Community Relations. Public Affairs. Corporate & Product Brand PR. Media Relations. Media Training. Co-brandings. Marketing Integrated Communications. Internal & Leadership Communications. Regional Coordination (Latin America) and participation at global communications projects.
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