Joli Studley Email Address

Vice President Product Marketing

Healthways is a well-being and wellness provider for employers, health plans and health systems --addressing the root causes of expensive outcomes.

Summary:★ Proven results-driven marketing executive, with national and local track record of overseeingPR campaigns with an in-depth background guiding the design and execution of comprehensive multi-channel marketing campaigns within the healthcare and population health industry. Proven success at establishing productive, professional relationships with key leadership, growing new programs and elevating brand awareness that results in gaining global media attention (Forbes, USA Today, Fox Business etc.). Strong program management experience including development, operations, research, outcome tracking, use of marketing technology, executive communications as well as partner and solutions marketing expertise. Innovative strategic planner, team builder, negotiator and effective collaborator. ★Accomplishments:► Collaborated the design and execution of comprehensive B2B and B2C strategy plan; resulted in 24 site implementations (within 24 months), commercial health plan coverage (16 states), and reach of 250M Americans.► Increased revenue for a member-pay fitness program from $8m to over $18m in one year.► Surpassed revenue projections by 20% and decreased operating expenses by nearly 50%.► Data Collection Management: 80 Preventive Health Service Network sites, 4,300 worksite wellness accounts, and 11 Dr. Dean Ornish’s Program for Reversing Heart Disease sites. Areas of Expertise:✔ Marketing & Operations | Healthcare | Population Health | Fitness✔ Program & Project Implementation | Improvement | Strategy✔ Brand Development | Management✔ Customer Engagement & Retention | CRM✔ Policy Development | Processes✔ B2C | B2B | Lead Generation✔ Data Analysis | Reporting, Metrics✔ Social Media | Digital Marketing✔ Clinical Abstract Research | Design & Writing✔ Health Education | Wellness Program Development & Design✔ Training | Coaching | Public Speaking✔ Team Building & Development✔ Market Research | Competitive Analysis