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Joli Studley Email Address


Job Title

Vice President Product Marketing


Healthways is a well-being and wellness provider for employers, health plans and health systems --addressing the root causes of expensive outcomes.


Summary:★ Proven results-driven marketing executive, with national and local track record of overseeingPR campaigns with an in-depth background guiding the design and execution of comprehensive multi-channel marketing campaigns within the healthcare and population health industry. Proven success at establishing productive, professional relationships with key leadership, growing new programs and elevating brand awareness that results in gaining global media attention (Forbes, USA Today, Fox Business etc.). Strong program management experience including development, operations, research, outcome tracking, use of marketing technology, executive communications as well as partner and solutions marketing expertise. Innovative strategic planner, team builder, negotiator and effective collaborator. ★Accomplishments:► Collaborated the design and execution of comprehensive B2B and B2C strategy plan; resulted in 24 site implementations (within 24 months), commercial health plan coverage (16 states), and reach of 250M Americans.► Increased revenue for a member-pay fitness program from $8m to over $18m in one year.► Surpassed revenue projections by 20% and decreased operating expenses by nearly 50%.► Data Collection Management: 80 Preventive Health Service Network sites, 4,300 worksite wellness accounts, and 11 Dr. Dean Ornish’s Program for Reversing Heart Disease sites. Areas of Expertise:✔ Marketing & Operations | Healthcare | Population Health | Fitness✔ Program & Project Implementation | Improvement | Strategy✔ Brand Development | Management✔ Customer Engagement & Retention | CRM✔ Policy Development | Processes✔ B2C | B2B | Lead Generation✔ Data Analysis | Reporting, Metrics✔ Social Media | Digital Marketing✔ Clinical Abstract Research | Design & Writing✔ Health Education | Wellness Program Development & Design✔ Training | Coaching | Public Speaking✔ Team Building & Development✔ Market Research | Competitive Analysis

Last University
Went to Michigan State University
Based in Pittsburgh, Pennsylvania, United States.

Other people working at Healthways:

Christy WilsonDirector Account Management
Anne LangSenior Account Manager
Kelly LancasterDirector, Human Resources
Melissa HarlanVice President
Ben LeedleChief Executive Officer
Cynthia LandavazoMarket Development Manager, Government Programs Integrated Kidney Care
Michael PetruzzelliAccount Executive
Bryan NewtonSenior Account Specialist, Client Relations
Maya MohanHealth and Wellness Coach
Todd HastingsSenior Director, Corporate Communications
Michael GentileInformation Technology Contractor System Administrator
Karen Meyer RnSenior Account Executive
Alfred LumsdainePresident, Population Health
Terrence GardnerPurchasing Manager
Gina Weedong*****@healthways.com
Patti GlassAccount Manager
James KankaVice President of Marketing
Steve YeagerChief Technology Officer
Steve SlinkardDirector, Customer Care Center Operations
Karl FischerVice President Health Plan Partnerships
Guy BarnardChief Executive Officer and Co-Founder and Director
Melinda RaymondSenior Partner, Sales and Consultant Relationships
Erwin VelezSenior Manager -Data Acquisition
Chuck EberlChief Strategy and Marketing Officer
Bob MillerExecutive Director, Contact Center Technology

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