Director, Advanced Analytics Product and Marketing Strategy
HealthTrust (HealthTrust Purchasing Group, L.P.) is committed to strengthening provider performance and clinical excellence through an aligned membership model and the delivery of total spend management advisory solutions that leverage our operator experience, scale and innovation.
LEVERAGING PASSION, ENERGY AND RELATIONSHIPS TO DELIVER RESULTS As a Global Marketing and Sales Executive, I deliver optimized profitability and growth thru customer-centric leadership, strategic marketing and innovative product development. My background includes senior roles where I exploited my in-depth medical and IT industry experience to drive brand awareness and market expansion for B2B and B2C companies. In these roles, I formed trusted relationships and strategic alliances that spurred global sales growth. I successfully launched multiple medical products, delivering multimillions of dollars of revenue. My experience of working extensively with country GMs and distribution partners forged market entry and expansion of a flagship brand in 54 countries. I’m known for my ability to use market trends and data to create and launch effective integrated marketing strategies that grow revenue. I blend my passion for building robust teams and business savvy to consistently deliver results. Additional Competencies: ♦ Strategic Planning | Implementation ♦ Global Marketing | Sales Management ♦ Integrated Marketing (Traditional | Digital | Social) ♦ Brand Strategy | Messaging | Positioning ♦ Business Turnarounds | Brand Transformations ♦ Product Development | Product Management ♦ Customer | Competitor Analysis ♦ Product Commercialization | Launches ♦ Cross-Functional Collaboration ♦ Complex Negotiations | Stakeholder Management ♦ P&L Management | Financial Management ♦ Team Building | Leadership | People Development