Ryan McAfee Email Address

Key Accounts Manager

Haggar has been crafting comfortable and quality men's clothing since 1926. Shop our selection of men's casual and dress pants, suits, and big & tall clothing. Haggar Clothing Co.

I am a highly-motivated, results-driven digital marketing VP who has a passion for marketing, brand management, and all aspects of retail. My retail career includes experience in Digital Marketing, eCommerce, and merchandise buying, planning & allocation. In my current position, I oversee digital marketing strategy for both Randa Apparel & Accessories and Haggar Clothing Co. Randa Accessories acquired Haggar Clothing Co. in 2019, and the digital marketing teams were merged in July 2020. Haggar was the maker of the #1 selling dress and casual pants in America prior to the pandemic, as well as the maker of suit separates, shorts, and other men’s apparel. Now that American's are getting "back to occasions" and back to work, we have once again seen a positive trend in our business. I manage a team of marketing managers and ecommerce professionals have responsibility for email marketing, CRM, paid search, SEO, local search, product listing ads, affiliate marketing, display advertising, content management, customer service, promotions, and conversion rate optimization. I also lead retail digital marketing strategy for 10+ retail marketing accounts including omni-channel department stores, Amazon, marketplaces, and Haggar.com / Haggar Outlet stores. This exposure to a wide range of retail keeps me informed on what’s happening in the industry. Core Competencies include: P&L Management, Marketing Strategy, Digital Marketing, Brand Management, Media Optimization, Email Marketing, Search Engine Marketing (PPC, SEO), Affiliate Marketing, Display Advertising, Conversion Rate Optimization (CRO), Social Media Content Planning, Project Management, Revenue Forecasting, Budgeting, Agency & Retail Partnerships.