Shala Carlson Email Address

Storytelling and Content Strategy and Social Media and Brand Messaging and Creative Direction

Every volunteer and donation makes a difference. Join us to help families build stronger foundations for the future in your community and around the world.

I work hard every day to meet brand strategy and messaging goals, support fundraising and partner recognition efforts, and deliver important mission moments, all by shaping, creating and curating content and creative for digital channels and print projects. In partnership with my Communications colleagues, I lead brand and messaging for this global nonprofit. My high-performing teams: •create, package and manage story and multimedia content for print and digital •govern a high-traffic website and robust digital presence •manage and moderate social media presences with active and engaged communities •steward and advance a highly respected, deeply loved brand.