Creative Director and Strategist and Free Agent
gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.
For most of my career I've been lucky enough to straddle both sides of the agency fence, functioning as both a "suit" and a creative. First, as owner and ECD of my own nationally recognized "boutique," then as a managing partner and ECD for the largest BtoB ad agency in the world. During my time at gyro, it was named global BtoB agency of the year six times. As the architect of some of their most awarded campaigns, I like to think I played at least a small role in earning that distinction. Today, I am an independent creative director and planner teaming with a merry band of artisans who, like me, believe that developing a brief should never take longer than producing the actual work. And that shoestring budgets can still be woven into something with substantially more drawing power.