Marcel Crisand Email Address

Managing Partner

GrA1/4nenthal GmbH is a pharmaceutical company which is an is an entrepreneurial, science-based pharmaceutical company specialized in pain, gout and inflammation.

Prof. Dr. Marcel Crisand He studied Business Administration and Economics at Mannheim University (Germany) and received his PhD in Marketing from Mannheim University (Germany). Professional experience: 3 years Head of Strategic Planning, 3 years Marketing Manager, 2 years Manager in Corporate Development, 5 years Strategic Management Consultant. With more than 12 years of experience in life sciences he is a Marketing expert with several areas of expertise: strategy development and strategy processes, commercial assessment of pipelines, portfolio management, launch strategy, lifecycle management and workshop moderations at middle and top-management level. Prof. Crisand is lecturing in Bachelor, Master, MBA, and Executive programs on topics like operative and strategic marketing, strategic management, international management and leadership. Specialties: Consulting and Training on topics like Stratgey Process and Strategy Implementation / Change Management, Marketing- and Development Strategy and Portfolio-Management. Industry-Experience in Pharma, Healthcare, Engineering, Power and Gas