Elizabeth Edwards Email Address

B2B Sales Pipeline Development Through the Planning and Execution of Strategic Events

GreenPages is a leading systems integrator and cloud services company that helps clients fully virtualize their environments and transform their datacenter and IT operations to strategically leverage the power of cloud computing

Results-driven senior marketing executive with global management and operations experience. Excel at building and coaching high-performing, domestic and international marketing teams focused on new customer acquisition, retention and growth. A change agent, skilled at evaluating marketing operations and implementing processes and technologies that improve organizational performance and accelerate time-to-revenue. Expertise in brand-building, lead-generating inbound and digital marketing programs that convert to sales opportunities and more customer wins. Critical thinker, motivational leader and collaborative team-player who works effectively in a fast-paced, matrixed environment to deliver on objectives.Key Expertise:- Building and Mentoring Talented, Data-Driven Marketing Teams- Customer-Focused Digital Marketing Strategy Development - Integrated, Multi-Channel Campaign Creation and Execution- Measure, Analyze and Optimize Marketing Campaign Data and Deliver Recommendations- Database Analysis and List Segmentation- Sales Onboarding, Systems Training, Reporting and Processes- Sales Pipeline Development including Business Development Team Management- Customization and Deployment of CRM and Marketing Automation Platforms- Trade Show and Strategic Event Planning and Management- M&A due diligence, external and internal communications planning, and sales/marketing systems integration. Hands-on experience implementing and using: Salesforce/Pardot | Marketo | Google Analytics | Uberflip | WordPress | Cvent | MS Office Suite | MS SharePoint | GoToWebinar | WebEx | Cision/Vocus | MarketWired | SurveyMonkey |