Rupen Desai Email Address

Co-Founder

At Global Healthcare Exchange (GHX), our mission is to help increase your operational efficiency and drive down costs of doing business. We do this by automating your supply chain (SCM), increasing visibility into information and providing business intelligence tools to help you make smarter, better and faster decisions that impact your bottom line.

My personal purpose lies in building brands that our conscience can live with. My belief in purposeful business's responsibility towards the prosperity of people and the planet has led me to co-found The Shed 28 (TS/28), where we partner organizations & shape brands as a transformative force to this responsibility. As part of this journey, I was the outside-in global CMO at the Dole Sunshine Co. for the last three and half years, till Oct ’22, crafting a company-wide transformation with purpose at the heart of the business model. Built on the belief that that access to good nutrition should be like Sunshine - available, affordable, accessible, and sustainable for everyone. The team’s work has been recognized with Grand Prix wins at Cannes Lions ’22 & LIA ’22, The white pencil at D&AD Impact ’22 as well as me being featured as one of the World’s Most Influential CMOs by Forbes in ’21 & ‘22, WFA’s shortlist of global Marketer of the year '21, Business Insider’s - CMO’s to watch in ‘21, a sustainability star by Adweek in '21, a global 100 Influencer by Provoke in ’20- '22, and on the Asia-Pacific Power List of the Campaign magazine for ‘21 & ‘22. I am WFA’s VP and chair of the Advisory Board for Asia as well as Sustainable brands and in the past have been member of advisory boards at Institute of Public Relations (IPR), Bayer consumer healthcare, Female Founders. In the past, I was Edelman’s Vice-Chairman across the Asia-Pacific, Middle East, and Africa, where I also led their Women’s leadership network. I began my career at Mullen Lowe, where I spent two decades working across Europe, Middle East, Africa, and Asia; leading the Asia-Pacific region for the last six. I share Don Quixote’s values in chasing windmills that matter.